Category Archives: Wine

Win-Win with Customer Celebrations

As the holidays approach, our guests will be in a more festive mood. They smile wider, laugh louder and spend bigger. Take advantage of this “goodwill towards men” by offering more selections from the bar. Unfortunately, due to a variety … Continue reading

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Wine Training: ‘Boot Camp’ or ‘Stairway’ Approach?

Depending on the type of establishment you operate, a restaurant’s wine list can range from encyclopedic to rudimentary, but it is an effective tool for the generation of high margin revenue.   Getting your staff to utilize it effectively to drive … Continue reading

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